The ultimate guide to local SEO ranking

Many people have asked the question, “what did we do before the Internet?” After all, today, everything we do is governed by what we can easily find at our fingertips. If we’re going to a far away destination, we’re likely not opening a paper map; we’re using our phones. If we’re looking for a product at a store, most of us (in this particular demographic, at least!) are checking whether we can buy it online first before we check the stores.

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How much does good SEO cost?

SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organization’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses interested in scaling their product or service offerings.

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7 SEO strategies to implement in 2015

Search Engine optimisation (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last.

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61 key social media metrics, defined

Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase 'key performance indicator' always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say.

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The Good, the Bad, and the Ugly of SEO

“80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2015 is not much different. You need to show up when consumers search for your product or service on Google, when you are spoken about on social media, or when you receive a review or a comment.

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Multi Channel Funnels in Google Analytics

The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing which marketing channels assisted a user in their journey to conversion on your website.

How and when to post on social media

So much of digital marketing these days is about producing high-quality content that gets published and shared. You can control the publishing part. Can you control the sharing part? Sharing begins with promotion—the timing, targeting, and strategy behind solid distribution.

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How to correct a social media blunder

There is an old adage that any press is good press, meaning eyes on the brand and the company are better than no eyes at all, even if that news is unexpected or negative. This, of course, is debatable, but little positive sentiment has come of social media blunders. Instead, these situations are associated with scandal, embarrassment, and human resources issues.

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How to measure the ROI of your ongoing SEO efforts

Measuring the success of your search engine optimisation efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services.

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What you need to know about SEO in 2015

Any good marketer or business owner trying to leverage the Web to connect with more prospective customers knows that SEO is always changing. As the new year approaches, it’s a good idea to to study up on current and future marketing, advertising, and SEO trends.

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The best tools & resources for your content promotion

A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent believe they are effective at it. Testing a few different tools and strategies allows you to figure out what works best for your organisation.

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