Many people have asked the question, “what did we do before the Internet?” After all, today, everything we do is governed by what we can easily find at our fingertips. If we’re going to a far away destination, we’re likely not opening a paper map; we’re using our phones. If we’re looking for a product at a store, most of us (in this particular demographic, at least!) are checking whether we can buy it online first before we check the stores.
SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organization’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses interested in scaling their product or service offerings.
With modern internet marketing, and in some cases SEO, small to medium size businesses were left behind as far as being seen on the internet. The bigger brands have the funds and the authority to bully their way to the top.
Search Engine optimisation (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last.
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase 'key performance indicator' always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say.
“80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2015 is not much different. You need to show up when consumers search for your product or service on Google, when you are spoken about on social media, or when you receive a review or a comment.
The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing which marketing channels assisted a user in their journey to conversion on your website.
Can SEO really be simplified to that extreme? Well, I do love a good challenge. But I don’t love SEO. I’m not the analytical type. If SEO isn’t exactly your cup of tea, here we go: SEO, with a spoonful of sugar.
A decade ago, four friends launched a service in their Harvard dorm room. TheFacebook.com was originally supposed to be just a social network, but what wound up happening over the the course of its history surprised even the man who would be the face of the company.
So much of digital marketing these days is about producing high-quality content that gets published and shared. You can control the publishing part. Can you control the sharing part? Sharing begins with promotion—the timing, targeting, and strategy behind solid distribution.
There is an old adage that any press is good press, meaning eyes on the brand and the company are better than no eyes at all, even if that news is unexpected or negative. This, of course, is debatable, but little positive sentiment has come of social media blunders. Instead, these situations are associated with scandal, embarrassment, and human resources issues.
Measuring the success of your search engine optimisation efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services.
Any good marketer or business owner trying to leverage the Web to connect with more prospective customers knows that SEO is always changing. As the new year approaches, it’s a good idea to to study up on current and future marketing, advertising, and SEO trends.
As Google has cracked down on these practices and as consumers have moved to other avenues of finding content (social media sites, blogs, aggregators, etc.), SEO has been swallowed whole by a much broader set of necessary considerations.
Love it or hate it, your writing has an enormous impact on your website (or app), so you must always take care when composing textual content.
A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent believe they are effective at it. Testing a few different tools and strategies allows you to figure out what works best for your organisation.
Visual hierarchy is the difference between a site that strategically influences user flow and decisions, and a site that just "looks nice."
As a practice of designing for the intangible, interaction design has always been one of the most difficult UX disciplines.
Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.
The wheel of progress is changing what we think of as "new" or "old", and users can easily scorn the sites and apps they loved only a few months ago. But for every door that technology closes, a new one is opened.
Don't be fooled: chances are, your users scan your content for the best parts. Don't take it personally, it's nothing against your content (and doesn't undermine its value), it's just standard user behavior.
In the second part of our design series on creating websites that mimic how our eyes work, we focus on the Z-Pattern.
Our ability to rapidly communicate with words is the reason why the three-toed sloths aren't ruling the world right now.
Across human history, master painters and other artists have earned global recognition for their ability to manipulate colors.